TY  - BOOK
AU  - Bruner Gordon
AU  -  Hensel Paul J
TI  - Marketing scales handbook:  A compilation of multi-item measures   
SN  - 0877572267
U1  - X:51b4g:(B), N2/RR 
PY  - 1992///
CY  - Chicago
PB  - American Marketing Association        
KW  - Commerce
ER  -