TY  - BOOK
AU  - Sissors Jagle Z
AU  -  Petray E Reynold
TI  - Advertising media planning
SN  - 0872510174
U1  - X:512, L6 
PY  - 1976///
CY  - Chicago
PB  - Crain Books         
KW  - Convassing
N1  - Tables, Figures,; Appendix p 282-301; Glossary p 302-32
ER  -