Boone Louis E <br/><br/>
Contemporary Marketing 
Boone Louis E; Kurtz David L 
 - 4 
 - Chicago  Dryden Press           1983 
 - xxviii,530p  cm. 
<br/><br/><label>ISBN: </label>00306226382 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L7;M3