TY  - BOOK
AU  - Boone Louis E
AU  -  Kurtz David L
TI  - Contemporary marketing
T2  - Dryden Press Series in Marketing
SN  - 00300318983
U1  - X:51, L7;M6 
PY  - 1986///
CY  - Chicago
PB  - Dryden Press         
KW  - Marketing
N1  - Appendix: p 574-78
ER  -