Shimp Terence A <br/><br/>
Promotional management and marketing communication 
Shimp Terence A; Delozier M Wayne 
 - Chicago  Dryden Press           1986 
 - vii, 652p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Glossary p 635-43 
<br/><br/><label>ISBN: </label>0030694140 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8N91, M6