TY  - BOOK
AU  - Shimp Terence A
AU  -  Delozier M Wayne
TI  - Promotional management and marketing communication
T2  - Dryden Press Series in Marketing
SN  - 0030694140
U1  - X:51-8N91, M6 
PY  - 1986///
CY  - Chicago
PB  - Dryden Press         
KW  - Marketing
N1  - Glossary p 635-43
ER  -