TY  - BOOK
AU  - Richman David J
TI  - Marketing today
T2  - Dryden Press Series in Marketing
SN  - 0030135737
U1  - X:51, M5;M8 
PY  - 1988///
CY  - Chicago
PB  - Dryden Press         
KW  - Marketing
N1  - Appendix: P 585-614; Glossary: P 629-43
ER  -