Patti Charles H <br/><br/>
Adevrtising   A decision making approach.    
Patti Charles H; Frazer Charles F 
 - Chicago  Dryden Press           1988 
 - xxx,590p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Bibliography chapterwise; Appendix: P 527-65; Glossary: P 567-76 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:513, M8/TD1