Czinkota Michael R <br/><br/>
International marketing 
Czinkota Michael R; Ronkaqinen Ilkka 
 - Chicago  Dryden Press           1979 
 - xxi,649p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Bibliography chapterwise 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:54, M8/TD3