TY  - BOOK
AU  - Czinkota Michael R
AU  -  Ronkaqinen Ilkka
TI  - International marketing
T2  - Dryden Press Series in Marketing
U1  - X:54, M8/TD3 
PY  - 1979///
CY  - Chicago
PB  - Dryden Press         
N1  - Bibliography chapterwise
ER  -