Dunn S Watson <br/><br/>
Advertising   Its role in modern marketing    
Dunn S Watson; Barban Arnold M 
 - 6 
 - Chicago  Dryden Press           1986 
 - xxviii,802p.  cm. 
<br/><br/><label>ISBN: </label>0030016738 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, K9;M6/TD3