Rangan V K Ed. <br/><br/>
Business marketing strategy  cases,concepts,and applications    
Rangan V K Ed. 
 - Chicago  Irwin            1995 
 - 850p  cm. 
<br/><br/><label>ISBN: </label>025661911X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N5