TY  - BOOK
AU  - Trompenaars Fons
AU  -  Woollians Peter
TI  - Marketing : Across cultures   
SN  - I841124710
U1  - X:51:(Y), P4 
PY  - 2004///
CY  - Chichester
PB  - Capstone Publications         
KW  - Marketing
N1  - Bibliography P 335-340; Appendix P 323-334
ER  -