Doyle Peter <br/><br/>
Value based marketing    Marketing strategies for co    
Doyle Peter 
 - Chichester  John Wiley           2000 
 - xii, 370p  cm. 
<br/><br/> Glossary: P 358 
<br/><br/><label>ISBN: </label>0471877271 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-7, P0