TY  - BOOK
AU  - Doyle Peter
TI  - Value based marketing :  Marketing strategies for co   
SN  - 0471877271
U1  - X:51-7, P0 
PY  - 2000///
CY  - Chichester
PB  - John Wiley         
KW  - Marketing
N1  - Glossary: P 358
ER  -