Ford Kevin <br/><br/>
Brands laid bare   Using market research for evidence-based brand management    
Ford Kevin 
 - Chichester  John Wiley           2005 
 - viii, 158p  cm. 
<br/><br/><label>ISBN: </label>0470012838  1297.17 
<br/><br/><label>Source: </label> 6989, 21/08/2007, Elite Publisher Distributors  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:89Q8, P5