Jain Subhash C <br/><br/>
Marketing planning and strategy. 
Jain Subhash C 
 - 2 
 - Cincinnati  South-Western Publishing Company          1985 
 - xiv, 926p  cm. 
<br/><br/> Appendix p 936-54 
<br/><br/><label>ISBN: </label>053891309   
<br/><br/><label>Source: </label> 30432dt, 09/01/1986, IBD  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M5