TY  - BOOK
AU  - Jain Subhash C
TI  - Marketing planning and strategy
SN  - 053891309
U1  - X:51-8, M5 
PY  - 1985///
CY  - Cincinnati
PB  - South-Western Publishing Company        
KW  - Marketing
N1  - Appendix p 936-54
ER  -