TY  - BOOK
AU  - Seth Jagdish N
AU  -  Garrett Dennis E
TI  - Marketing management :  A comprensive reader   
U1  - X:51-8, M6 
PY  - 1986///
CY  - Cincinneti
PB  - South-Western          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -