TY  - BOOK
AU  - Ketchum David
TI  - Big M little M marketing:  New strategies for a new   
SN  - 0471479233
U1  - X:51.4.P, P3 
PY  - 2003///
CY  - Clementi
PB  - Loop John Wiley        
KW  -  Marketing
KW  - Commerce
N1  - Bib: p 211-13
ER  -