TY  - BOOK
AU  - Sandage C H and others
TI  - Advertising :  Theory and practice   
T2  - Irwin Series in Marketing
SN  - 0256028516
U1  - X:513, K7;M3/TD3 
PY  - 1983///
CY  - Delhi
PB  - AITBS India         
KW  - Advertising
ER  -