TY  - BOOK
AU  - Grover S K
AU  -  Chhabra T N
TI  - Marketing management:  Concepts and practice   
U1  - X:51-8, N9;P0 
PY  - 2000///
CY  - Delhi
PB  - Dhanpat Rai & Company Ltd      
KW  - Marketing Management
ER  -