Kapferer Jean-Noel <br/><br/>
Strategic brand management   New approaches    
Kapferer Jean-Noel 
 - Delhi  Global Business Press          1992 
 - 230p  cm. 
<br/><br/> Bibliography : p 213-18 
<br/><br/><label>ISBN: </label>8172400489 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Survey
<br/><br/><label>Dewey Class. No.: </label>X:511, N2