TY  - BOOK
AU  - Kapferer Jean-Noel
TI  - Strategic brand management:  New approaches   
SN  - 8172400489
U1  - X:511, N2 
PY  - 1992///
CY  - Delhi
PB  - Global Business Press        
KW  - Marketing Survey
N1  - Bibliography : p 213-18
ER  -