TY  - BOOK
AU  - Dholakiya Nikhilesh, and others
TI  - Marketing management :  Cases and Concepts   
SN  - 33390 275 0
U1  - X:51-8, L8 
PY  - 1978///
CY  - Delhi
PB  - Macmillan          
KW  - Marketing
ER  -