Lancaster Geoff <br/><br/>
Marketing fundamentals   2003-2004    
Lancaster Geoff; Withey Frank 
 - Amsterdam  Butterworth-Heinemann            2003 
 - xii;363p  cm. 
 - CIM Coursebook. Certificate in Marketing .
<br/><br/> Appendix p291-359; Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0750159572 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, P3