de Chernatony Leslie <br/><br/>
From brand vision to brand evaluation   The strategic process of growing and strengthening brands    
de Chernatony Leslie 
 - Ed. 2 
 - Amsterdam  Elsevier            2006 
 - xviii, 318p  cm. 
<br/><br/> Bibliography  Chapterwise 
<br/><br/><label>ISBN: </label>0750667494  1573.38 
<br/><br/><label>Source: </label> 23737, 21/08/2007, Segment Book Distrobutors  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P6