TY  - BOOK
AU  - de Chernatony Leslie
TI  - From brand vision to brand evaluation:  The strategic process of growing and strengthening brands   
SN  - 0750667494
U1  - X:51-8, P6 
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier          
KW  - Commerce
N1  - Bibliography  Chapterwise
ER  -