Percy Larry <br/><br/>
Strategic integrated marketing communiction   Theory and practice.    
Percy Larry 
 - Amsterdam  Elsevier            2008 
 - xiii, 308p  cm. 
<br/><br/><label>ISBN: </label>9780750679800  1962.3399999999999 
<br/><br/><label>Source: </label> 274, 14/07/2009, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8N91, P8