TY  - BOOK
AU  - ZIKMUND William G.
AU  -  BABIN Baray J.
TI  - Essentials of marketing research
SN  - 9781133273431
U1  - X:51b4, Q3 
PY  - 2013///
CY  - Australia
PB  - South Western Cengage Learning       
KW  - Commerce
ER  -