TY  - BOOK
AU  - Blois K J
AU  -  Cowel D W
TI  - Short cases in marketing management
T2  - Intertext Series of Short Cases On Industrial Management : Marketing Management
SN  - 0 7002 0207 2
U1  - X:51-8, L3 
PY  - 1973///
CY  - Aylesbury
PB  - International Textbooks         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -