Rao Vithala R <br/><br/>
Analysis for strategic marketing 
Rao Vithala R; Steckel Joel H 
 - Reading, Massachusetts   Addison Wesley Publishing Company  1998 
 - xiii,514p 
<br/><br/> Includes bibliographical references; Appendix A-B, 376-382p,407-420p; Indexes 507-514p 
<br/><br/><label>ISBN: </label>3321001982 (pbk) 
<br/><br/><label>Standard No.: </label>6050 
<br/><br/><label>Source: </label> Shankar,  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, N8