TY  - BOOK
AU  - Enis Ben M
AU  -  Cox Keith K
TI  - Marketing classics:  A selection of influential art   
SN  - 0205073255
U1  - X:51, L3;M1 
PY  - 1981///
CY  - Boston
PB  - Allyn and Bacon        
KW  - Marketing
N1  - Bibliography chapterwise
ER  -