Peter J Paul <br/><br/>
Consumer behavior and marketing strategy 
Peter J Paul; Olson Jerry C 
 - 3 
 - Boston  Irwin            1993 
 - xxvii,772p  cm. 
 - Irwin Series in Marketing .
<br/><br/> Bibliography chapterwise; Glossary:  P739-753 
<br/><br/><label>ISBN: </label>0256105677 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption Economics
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), M7;N3