TY  - BOOK
AU  - Cox Keith K
AU  -  Enis Ben M
TI  - Marketing research process:  A managerial approach   
SN  - 0876205449
U1  - X:51b4, L2 
PY  - 1972///
CY  - California
PB  - Good year         
KW  - Marketing
N1  - Bibliography chapterwise; Apepndix: p 575-600
ER  -