McCarthy E Jerome <br/><br/>
Readings and cases in basic marketing 
McCarthy E Jerome; Grash J F; Brogowicz A A 
 - 4 
 - Homewood  Richard D Irwin         1984 
 - xiii, 387p.  cm. 
 - Irwin series in marketing .
<br/><br/><label>Standard No.: </label>23119 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Dewey Class. No.: </label>X:51, M4