TY  - BOOK
AU  - McCarthy E Jerome
AU  -  Brogowicz A A
AU  -  Grash J F
TI  - Readings and cases in basic marketing
T2  - Irwin series in marketing
U1  - X:51, M4 
PY  - 1984///
CY  - Homewood
PB  - Richard D Irwin       
ER  -