TY  - BOOK
AU  - Douglas S P
AU  -  Craig C S
TI  - International marketing research
T2  - Prentice-Hall international series in prentice-Hall
U1  - X:545:f, M3 
PY  - 1983///
CY  - New Jersey
PB  -  Prentice-Hall        
N1  - Includes bibliography; AppendicesI-III p-306-325
ER  -