Massy William F, and others <br/><br/>
Stochastic models of buying behaviour 
Massy William F, and others 
 - Cambridge  M I T Press         1970 
 - xiii, 464p  cm. 
<br/><br/> Bibliography p 451-60; Appendix p 445-50 
<br/><br/><label>ISBN: </label>0 262 13039 4 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing IRT Mathematics
<br/><br/><label>Dewey Class. No.: </label>X:51:(B2816), LO