TY  - BOOK
AU  - Franses Philip Hans
AU  -  Paap Richard
TI  - Quantitative models in marketing research
SN  - 0521801664 (hbd)
U1  - B2T0b8B:f3, P1   TB 
PY  - 2001///
CY  - Cambridge
PB  - Cambridge University Press       
KW  -  Marketing reserach
KW  -  Mathematical models
KW  - Operation reserach
N1  - Appendix 184-195p; Bibliography 196-201p; Indexes 202-206p
ER  -