Franses Philip Hans <br/><br/>
Quantitative models in marketing research 

 - Cambridge  Cambridge University Press         2001 
 - xiii, 206p 
<br/><br/> Appendix 184-195p; Bibliographical references 196-201p; Indexes 202-206 
<br/><br/><label>ISBN: </label>0521801664 (hbd) 
<br/><br/><label>Standard No.: </label>1160 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Mathematical models<br/> Quantitative research<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B:f, P1;1