Rathmell John M <br/><br/>
Marketing in the service sector 
Rathmell John M 
 - Cambridge  Winthrop Pub.           1974 
 - vii,232p. Bib p. 221-29 Appendix p. 217-29  cm. 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51.73.N7, L4