TY  - BOOK
AU  - Dunn S Watson
AU  -  Barban Arnold M
TI  - Advertising:  Its role in modern marketing   
T2  - Dryden Press Series in Marketing
SN  - 0030600499
U1  - X:513, K9;M2/TD3 
PY  - 1982///
CY  - Chicago
PB  - Dryden Press         
KW  - Advertising
N1  - Bibliography:  p 691
ER  -