Dunn S Watson <br/><br/>
Advertising   Its role in modern marketing    
Dunn S Watson; Barban Arnold M 
 - 5 
 - Chicago  Dryden Press           1982 
 - xxi,710p.  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Bibliography:  p 691 
<br/><br/><label>ISBN: </label>0030600499 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, K9;M2/TD3