TY  - BOOK
AU  - Dunn S Watson
AU  -  Barban Arnold M
TI  - Advertising:  Its role in modern marketing   
SN  - 0030016738
U1  - X:513, K9;M6/TD3 
PY  - 1986///
CY  - Chicago
PB  - Dryden Press         
KW  - Advertising
ER  -