TY  - BOOK
AU  - Jain Arun K, and others Ed.
TI  - Marketing research:  Applications and problems   
SN  - 0 471 10081 1
U1  - X:51b4, M2 
PY  - 1982///
CY  - Chichester
PB  - John Wiley         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -