Assael Henry <br/><br/>
Consumer behavior and marketing action 
Assael Henry 
 - Cincinnati  South-Western College           1995 
 - xx,749p  cm. 
<br/><br/> Glossary at the end 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption Economics
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), N2;N5