Ketchum David <br/><br/>
Big M little M marketing   New strategies for a new    
Ketchum David 
 - Clementi  Loop John Wiley          2003 
 - xii, 220p  cm. 
<br/><br/> Bib: p 211-13 
<br/><br/><label>ISBN: </label>0471479233  223.39 
<br/><br/><label>Source: </label> 137, 02/11/2006, CLASSIC BOOKS SERVICES  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51.4.P, P3