Katzenstein Herbert <br/><br/>
Direct marketing 
Katzenstein Herbert; Sachs William S 
 - Columbus  Charles E Merrill          1986 
 - xiii, 466p  cm. 
<br/><br/> Appendix p 434-43; Glossary p 445-56 
<br/><br/><label>ISBN: </label>0675203058 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51.73.N8, M6