TY  - BOOK
AU  - Katzenstein Herbert
AU  -  Sachs William S
TI  - Direct marketing
SN  - 0675203058
U1  - X:51.73.N8, M6 
PY  - 1986///
CY  - Columbus
PB  - Charles E Merrill        
KW  - Marketing
N1  - Appendix p 434-43; Glossary p 445-56
ER  -